TCB HOSTS U.S. SOCIAL MEDIA INFLUENCERS DIVE THEMED PRESS TRIP
Tourism Corporation Bonaire (TCB) and a variety of tourism stakeholders hosted a group of three top travel influencers on social media on a press visit to the island, July 25 – August 1, 2015. Participants of the group included Kristin Luna of Camels and Chocolate: Tales From a Travel Addict, Angie Orth of Angie Away and Alex Baackas of Alex and Wanderland.
The objective of the press trip was to highlight Bonaire’s dive product, and showcase why Bonaire is an award winning diving destination that accommodates every skill level, from beginner to advanced. Instagram, Twitter and Facebook were the three top social media networks that were employed to deliver Bonaire’s message. TCB created the #Bonaire247 as the official hashtag for the press trip, as a tool to measure the engagement of the writers’ posts. As a result of the media including #Bonaire247 in their social media posts, Bonaire received excellent visibility and was exposed to an audience of 1,024,423 people!
In addition to posting about their adventures in Bonaire on social media, the writers’ were on assignment to produce articles on Bonaire for their blogs. To date, three articles have been published about their week in Bonaire: 16 Reasons Bonaire Rocks; #Bonaire247: Shore Diving, Yoga and Food Trucks and Photo of the Week. Additional articles will follow in the upcoming weeks.
Throughout the week, the group participated in 7 dives with multiple dive operators, attended Taste of Bonaire, dined at some of Bonaire’s top restaurants and took on the adventures of cave snorkeling, fishing and touring the North and South sides of the island.
TCB would like to thank the private sector who sponsored and provided complimentary services to the press group: At Sea Restaurant, Buddy Dive Resort, The Cadushy Distillery, Capriccio, Compass Bonaire, Divi Flamingo Beach Resort & Casino, East Coast Diving, Elements Jewelry, Flow Bonaire, Ingridients at Buddy Dive Resort, Kite City at Te Amo Beach, La Cantina, Road Runner Bonaire, Sebastian’s Restaurant, Sorobon Resort and VIP Diving.