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Annual TCB Marketing Meeting


This year’s annual TCB marketing meetings were held on September 2nd & 3rd, 2014. The marketing meetings provided the highlights of 2014 and the Marketing Plans for 2015. The TCB offices from North America, Latin America and Europe were all on island last week to share their marketing plans for the upcoming year. TCB HQ also presented its Global Plan. One of the highlights for 2015 is that there will be an increased digital marketing approach.

Airlift was also highlighted. Especially new air routes from Latin America of which interesting presentations were given and the future plans for Bonaire were discussed. The latter were presented by BIA, Insel Air & TCB NA.

Special invitee for the Marketing Meetings was Mrs. Carol Johnson from TripAdvisor who presented the interesting topic: Building Awareness & Influencing Traveler’s Behavior.

We would like to say thanks to our private sector who joined us for the meetings. It is going to be an exciting year 2015 for Bonaire!