TCB shared preliminary Exit Survey Results and General Cruise Update
On Wednesday January 19th, 2022, Tourism Corporation Bonaire (TCB) continued with the Marketing Week by presenting the preliminary Exit Survey results and general Cruise Update.
The overall goal of the exit survey is to analyze and evaluate the “Bonaire experience” of our visitors. The objective of this data collection project is to gather demographics/characters, tourist behavior, experience, activities, motivations, and expenditure data.
The information gathered is based on the survey being conducted which started with a pilot program in September and then continued to mid-December at the airport’s departure hall, twice a week during our peak days.
The first results showed that the following visitors from the following countries participated in the exit survey program. Sample Visitors: 52% from USA, 42% from the Netherlands, 3% Europe (Belgium, Germany, Switzerland), 1% Caribbean, 1% Argentina. Average length of stay for the US market is 7 nights, while for the Dutch market we registered 14 nights. Almost 60% of our visitors are repeat visitors of which 39% visited Bonaire more than twice. Majority of the US visitors indicated that the main reason for their visit is diving, followed by rest and relaxation, while for the Dutch visitors; rest and relaxation was the most important reason to visit followed by diving and other water-based activities.
TCB will conclude the first real sample overview of Exit Survey data by the end of Q1 2022. The goal is to launch the exit survey for the cruise industry by Q3 2022.
The presentation also included an update on Cruise. The number of cruise ships that visited the island. 2 cruise ships visited the island in September 2021 with 2 cruise ships in October, November 17 cruise ships, and in December there were a total of 27 cruise ships that visited the island. Due to the global COVID situation and regulations, TCB monitored an increase in cruise cancellations.
The goal is to have a cruise tourism industry that is both sustainable and profitable. Culture and nature-based cruise-tourism that actively contributes to the preservation and development of the cultural and historical heritage, as well as the protection and conservation of the natural environment.
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