Bonaire represented at Travmedia's International Media Marketplace
Tourism Corporation Bonaire (TCB) recently participated at the 2022 Travmedia's International Media Marketplace (IMM). IMM is the leading global networking event connecting the travel industry with top journalists, editors, influencers and broadcasters. TCB in collaboration with Diamond PR (Bonaire’s PR firm) joined this exciting event to share our most recent Bonaire updates and pitch for top media story publications.
According to TCB CEO, Miles Mercera, “Bonaire’s global positioning strategy relies heavenly on our PR efforts. Recently, TCB on behalf of Bonaire achieved some great PR results with the execution of projects such as TV program, ‘Het Perfecte Plaatje’ for the European market or Bonaire publications that were featured in The New York Times, LATimes.com, ThePointsGuy.com, Parade.com, MSN.com, and Brides.com, to name a few. These are all as a result of continued partnerships with international media partners.”
TCB had over 24 individual appointments scheduled and updated our media partners on how Bonaire is evolving but doing so in harmony with people and nature. TCB also shared its focus for 2022 which includes but not limited to Community inclusion: the focus of expanding the benefits stemming from tourism development to a broader segment of the Bonaire population, High-value, low-impact tourism: Redefine Bonaire as a unique premium destination, a way to get away from today’s stress and back in touch with nature. Our cohesive regenerative strategy: To attract the right type of tourists – an active and affluent customer that is looking to experience an authentic product and our efforts on Elevating the tourist experience: Highlight Bonaire’s culture, culinary arts, and the variety of land and sea adventures.
TCB looks back at a successful series of meetings that will result in several media opportunities for Bonaire in 2022. TCB in collaboration with Diamond PR will be hosting a PR update session later in February 2022 to update on the most recent trends and activities scheduled for 2022.
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