Ami ta konsiente is an awareness campaign which is part of the “Boneiru Duradero” project of TCB.
For the local awareness campaign TCB developed a new slogan, logo and jingle. The campaign will address different elements that relate to nature and our environment. You can find the different elements in the logo: recycling, water/eco-system, energy/alternative energy, keep our nature and environment clean and the human (me, you and everyone on this island and planet!) as the main character. We will organize different activities such as, free workshops for the local community, tourism sector and schools (SGB).
Mama Smile will be our spokes person and will be helping us to promote our project Boneiro Duradero. Our main objective is for the people of Bonaire to be more conscious with their surroundings such as; energy savings, keep our island clean and produce as less waste as possible.
We will start our campaign with Kumpra ku Tas; do your shopping with TBL eco-friendly and durable shopping bag (aqua blue/ Tene Boneiro Limpi). As an incentive for our local community we have a “Shop and Win” program that will run for 6 months that will start soon. You can win fabulous prizes such as: airline tickets for different destinations, dinner for two, glass bottom boat tour, weekend stay, car rental weekend etc. More information will follow in the upcoming months.
Slogan:Sea Konsiente di bo Medio Ambiente!